# Kit vs MailerLite: free newsletters and automation upgrades By Feature Ledger. Documentation reviewed 2026-11-12. Canonical page: https://feature-ledger.lehmanrylan790521.chatgpt.site/email-marketing/compare/kit-vs-mailerlite/#analysis Scope: Kit Free and Creator, and MailerLite Free, Comfort, and Power. Match audience size and billing term before comparing paid prices. Kit Free allows a much larger broadcast list. MailerLite Free includes automation but has lower subscriber and sending limits. If you want a welcome sequence, that can decide it before your list gets big. Look at paid plans once you need more automation or want to remove branding. Our reading of vendor documentation. We have not tested these products. ## A growing broadcast newsletter For a broadcast newsletter, compare audience and sending limits before paying for workflow features. Check whether the next few months of sending fit inside those limits. - Kit Free, contacts: Up to 10,000. Source: https://kit.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/kit/#kit-free-contacts - Kit Free, sends: Unlimited broadcasts. Source: https://kit.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/kit/#kit-free-sends ## A small list with automated follow-up MailerLite Free includes automation. Test the exact workflow you need, because the plan card gives no workflow count or list of triggers. - MailerLite Free, automation: Free automations. MailerLite's plan card does not give a workflow count. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-free-automation - Kit Free, automation: Paid plan required. Visual automations, email sequences, and rules require a paid plan. Source: https://help.kit.com/en/articles/16627071-the-kit-free-plan, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/kit/#kit-free-automation ## A subscriber cap and a send cap answer different questions Kit Free allows up to 10,000 subscribers and unlimited broadcasts. MailerLite Free allows 250 subscribers and 2,500 sends a month. Check both numbers when choosing a free plan. A large sending allowance does not let you store more subscribers. Source: https://help.kit.com/en/articles/16627071-the-kit-free-plan Source: https://www.mailerlite.com/pricing For example, a 200-person newsletter sent four times uses 800 emails. Sent ten times, it uses 2,000, leaving 500 of MailerLite's 2,500 for other messages. Count welcome and follow-up emails too. ## Check the welcome sequence before choosing Free Kit's help docs put visual automations, email sequences, and rules on paid plans. That matters if you want an evergreen welcome series, even when your list fits easily within Free. Source: https://help.kit.com/en/articles/16627071-the-kit-free-plan MailerLite Comfort allows 50 automations and Power allows unlimited automations. Those numbers count workflows. They don't promise that every trigger or integration is included. Sketch the trigger, messages, waits, and branches you need, then check them in the plan. Source: https://www.mailerlite.com/pricing ## Branding and support can justify a paid plan Both free plans show the provider's branding. If you want a newsletter without a provider logo, you need a paid plan. Your emails still need unsubscribe and sender details either way. Source: https://kit.com/pricing Source: https://www.mailerlite.com/help/drag-and-drop-editor Support differs too. MailerLite's plans range from a knowledge base to email and live chat. Kit says Free-plan support is available and gives a response target. These are vendor promises. We have not measured response speed or quality. Source: https://www.mailerlite.com/pricing Source: https://help.kit.com/en/articles/16627071-the-kit-free-plan ## Compare the same list size and commitment Kit shows Creator at $390 a year for 1,000 subscribers, which works out to $32.50 a month. You commit to the yearly amount. Price MailerLite in its calculator at the same subscriber count and sending volume before deciding which is cheaper. Source: https://kit.com/pricing Source: https://www.mailerlite.com/pricing Before switching, import a small list of people who opted in, then test a signup form, a sample campaign, and your planned automation. Check what exports cleanly and how you'll carry over unsubscribes and suppressed addresses. Plan the move before transferring your full list. ## Common questions ### Does Kit Free include automated email sequences? No. Kit's current help article puts email sequences and visual automations on paid plans. Source: https://help.kit.com/en/articles/16627071-the-kit-free-plan ### Which service has better inbox placement? We can't say. This comparison covers published plan features. We have not run inbox-placement tests. ## Sources - Kit pricing and plans: https://kit.com/pricing, checked 2026-11-12. - MailerLite pricing and plan comparison: https://www.mailerlite.com/pricing, checked 2026-11-12. - The Kit Free plan: https://help.kit.com/en/articles/16627071-the-kit-free-plan, checked 2026-11-12. - MailerLite editor and branding requirements: https://www.mailerlite.com/help/drag-and-drop-editor, checked 2026-11-12.