# Thunk Mail vs MailerLite: sending allowances and autoresponder limits By Feature Ledger. Documentation reviewed 2026-11-12. Canonical page: https://feature-ledger.lehmanrylan790521.chatgpt.site/email-marketing/compare/mailerlite-vs-thunkmail/#analysis Scope: Thunk Mail Starter, Base, and Pro at monthly prices, and MailerLite Free, Comfort, and Power. Get MailerLite's paid price from its calculator. MailerLite Free can handle a small newsletter within its subscriber and sending caps. Thunk Mail starts with a paid plan and publishes exact limits on emails per autoresponder. For larger lists, compare sending allowances and workflow needs before prices. Our reading of vendor documentation. We have not tested these products. ## A small newsletter with a free starting point Check that both your audience and your email volume fit MailerLite Free. New Thunk Mail accounts can set up for free but cannot send campaigns to a list. Source: https://www.thunkmail.com/help-center/plans-and-send-limits - MailerLite Free, contacts: 250 subscribers. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-free-contacts - MailerLite Free, sends: 2,500 / month. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-free-sends ## More emails in each follow-up sequence Check what each automation limit counts. Thunk Mail counts emails per autoresponder, while MailerLite Comfort counts automations. The two numbers measure different things. - Thunk Mail Base, automation: Unlimited emails / autoresponder. This counts emails in each autoresponder, not workflows. Autoresponder emails use the normal sending allowance. Source: https://www.thunkmail.com/help-center/auto-responder-limits-on-your-plan, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/thunkmail/#thunkmail-base-automation - MailerLite Comfort, automation: 50 automations. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-comfort-automation ## Estimate sends before comparing plan prices For example, four newsletters to a 250-person list use 1,000 sends. Add welcome and follow-up emails to get the total. A plan can hold your contacts and still block a campaign because of a sending or timing limit. Thunk Mail Starter adds daily, hourly, and unique-recipient limits to its rolling window. The unusual one caps how many different people you can email in the window, which is separate from how often you email them. Source: https://www.thunkmail.com/help-center/plans-and-send-limits - Thunk Mail Starter, sends: 5,000 / rolling 30 days. Also limited to 500 different recipients per rolling 30 days, 1,000 sends a day, and 500 sends an hour. Campaigns and autoresponders share these limits. Source: https://www.thunkmail.com/help-center/plans-and-send-limits, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/thunkmail/#thunkmail-starter-sends The paid plans are also priced differently. Thunk Mail has fixed contact tiers. MailerLite's calculator uses subscribers and sending volume. Get matching quotes before calling either one cheaper. Source: https://www.thunkmail.com/help-center/plans-and-send-limits Source: https://www.mailerlite.com/pricing ## Separate workflow count from messages per workflow Thunk Mail Starter allows one email in each autoresponder, and Base and Pro allow any number. A three-email welcome series needs Base or Pro, even if your send volume is small. Source: https://www.thunkmail.com/help-center/auto-responder-limits-on-your-plan MailerLite Free includes automation, and Comfort and Power allow different numbers of workflows. Check triggers, waits, branching, and any integrations in the plan itself. A high workflow count doesn't mean the workflow you need is supported. - MailerLite Free, automation: Free automations. MailerLite's plan card does not give a workflow count. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-free-automation - MailerLite Comfort, automation: 50 automations. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-comfort-automation - MailerLite Power, automation: Unlimited. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-power-automation ## Compare the signup experience and branding Thunk Mail offers hosted signup pages with share links and QR codes. That covers simple list growth, including a signup link you can print. It is not a landing-page designer or a website builder. Source: https://www.thunkmail.com/help-center/collect-signups-with-a-form If you want newsletters without provider branding, compare what the paid plans include. Your email still needs unsubscribe and sender details. - Thunk Mail Starter, branding: Footer badge retained. Source: https://www.thunkmail.com/help-center/plans-and-send-limits, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/thunkmail/#thunkmail-starter-branding - Thunk Mail Base, branding: Removal included. Source: https://www.thunkmail.com/help-center/plans-and-send-limits, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/thunkmail/#thunkmail-base-branding - MailerLite Free, branding: Paid plan required. Free newsletters keep the MailerLite logo in the footer. Source: https://www.mailerlite.com/help/drag-and-drop-editor, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-free-branding - MailerLite Comfort, branding: Included. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-comfort-branding ## Check support before relying on it Thunk Mail's feature table lists docs and community help for Starter, but another section of the same page says every paid plan gets priority chat and email. We mark Starter's support as unclear. The Pro account manager is listed without conditions in the table but limited to high-volume senders elsewhere. Source: https://www.thunkmail.com/#pricing When comparing support, check the channel, hours, and eligibility you need. We recorded what each plan page says. We have not measured response times or quality. - MailerLite Comfort, support: Email. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-comfort-support - MailerLite Power, support: Live chat & email. Source: https://www.mailerlite.com/pricing, checked 2026-11-12. Record: https://feature-ledger.lehmanrylan790521.chatgpt.site/services/mailerlite/#mailerlite-power-support ## Common questions ### Is Thunk Mail's send allowance a calendar-month reset? No. Its billing guide describes a rolling 30-day window. Room returns as old sends age out, and unused sends do not carry forward. Source: https://www.thunkmail.com/help-center/plans-and-send-limits ### Are unlimited autoresponder steps the same as unlimited automations? No. The number of emails in one autoresponder and the number of separate workflows are different limits. Check both against the workflow you need. Source: https://www.thunkmail.com/help-center/auto-responder-limits-on-your-plan Source: https://www.mailerlite.com/pricing ## Sources - MailerLite pricing and plan comparison: https://www.mailerlite.com/pricing, checked 2026-11-12. - MailerLite editor and branding requirements: https://www.mailerlite.com/help/drag-and-drop-editor, checked 2026-11-12. - Thunk Mail plans and send limits: https://www.thunkmail.com/help-center/plans-and-send-limits, checked 2026-11-12. - Thunk Mail pricing and feature comparison: https://www.thunkmail.com/#pricing, checked 2026-11-12. - Thunk Mail auto responder limits: https://www.thunkmail.com/help-center/auto-responder-limits-on-your-plan, checked 2026-11-12. - Thunk Mail hosted signup forms: https://www.thunkmail.com/help-center/collect-signups-with-a-form, checked 2026-11-12.