{
  "product": {
    "id": "hubspot",
    "name": "HubSpot Marketing Hub",
    "mark": "H",
    "color": "orange",
    "category": "email-marketing",
    "url": "https://www.hubspot.com/products/marketing",
    "description": "CRM-connected email marketing, lead capture, and campaign automation.",
    "focus": "CRM & lead generation",
    "summary": "Marketing Hub combines email, lead capture, and automation. Starter and Professional differ in seats, included marketing contacts, workflows, and required onboarding. We cover contact-tier pricing, not HubSpot's separate seats-and-credits pricing.",
    "source": "hubspot-marketing-pricing",
    "defaultPlan": "starter",
    "plans": [
      {
        "id": "starter",
        "name": "Starter",
        "price": {
          "amount": null,
          "label": "Check live seat price",
          "note": "USD per seat. New-customer promotions and billing choices change the starting price HubSpot shows. More contacts cost extra.",
          "currency": "USD"
        },
        "features": {
          "contacts": {
            "value": "1,000 marketing contacts included",
            "status": "limited",
            "note": "You pay for marketing contacts, not every record stored in the CRM."
          },
          "sends": {
            "value": "5× marketing-contact tier / calendar month",
            "status": "limited",
            "note": "5,000 sends at the included 1,000-contact tier, under contact-tier pricing.",
            "source": "hubspot-catalog"
          },
          "forms": {
            "value": "Included",
            "status": "included",
            "source": "hubspot-forms"
          },
          "landing": {
            "value": "Included · Content Hub rules apply",
            "status": "limited",
            "note": "Every plan can publish landing pages. Removing page branding requires Content Hub Starter or higher, and your Content Hub plan sets the page limit.",
            "source": "hubspot-pages"
          },
          "automation": {
            "value": "Up to 10 email automation actions",
            "status": "limited",
            "note": "Simple email automation. Professional adds the omnichannel workflow builder."
          },
          "branding": {
            "value": "Email branding removable",
            "status": "included",
            "note": "Removing landing-page branding requires a Content Hub plan."
          },
          "support": {
            "value": "Email & chat",
            "status": "included",
            "note": "View-only seats use community support.",
            "source": "hubspot-support"
          }
        }
      },
      {
        "id": "professional",
        "name": "Professional",
        "price": {
          "amount": 800,
          "currency": "USD",
          "interval": "month",
          "billing": "annual",
          "annualTotal": 9600,
          "label": "From $800 / mo",
          "note": "USD, billed annually. Includes 3 Core Seats and 2,000 marketing contacts. A one-time $3,000 onboarding fee is required. More contacts and seats cost extra."
        },
        "features": {
          "contacts": {
            "value": "2,000 marketing contacts included",
            "status": "limited",
            "note": "You pay for marketing contacts, not every record stored in the CRM."
          },
          "sends": {
            "value": "10× marketing-contact tier / calendar month",
            "status": "limited",
            "note": "20,000 sends at the included 2,000-contact tier, under contact-tier pricing.",
            "source": "hubspot-catalog"
          },
          "forms": {
            "value": "Included",
            "status": "included",
            "source": "hubspot-forms"
          },
          "landing": {
            "value": "Included · Content Hub rules apply",
            "status": "limited",
            "note": "Every plan can publish landing pages. Removing page branding requires Content Hub Starter or higher, and your Content Hub plan sets the page limit.",
            "source": "hubspot-pages"
          },
          "automation": {
            "value": "Up to 300 omnichannel workflows",
            "status": "limited",
            "note": "Covers up to 10 teams. Email automation actions are unlimited."
          },
          "branding": {
            "value": "Email branding removable",
            "status": "included",
            "note": "Removing landing-page branding requires a Content Hub plan."
          },
          "support": {
            "value": "Email, chat & phone",
            "status": "included",
            "note": "View-only seats use community support.",
            "source": "hubspot-support"
          }
        }
      }
    ],
    "logo": "/assets/logos/hubspot.svg",
    "editorial": {
      "audience": "Teams that want marketing email and lead capture tied to a CRM",
      "fit": {
        "text": "HubSpot Marketing Hub fits when marketing email and lead capture need to feed a CRM. Starter and Professional differ in automation and support channels.",
        "sources": [
          "hubspot-marketing-pricing",
          "hubspot-forms"
        ]
      },
      "tradeoffs": {
        "text": "Add up seats, billable marketing contacts, and any required onboarding fee to get the real cost. We cover contact-tier pricing, which is separate from HubSpot's seats-and-credits subscriptions. Removing landing-page branding can also depend on your Content Hub plan.",
        "sources": [
          "hubspot-marketing-pricing",
          "hubspot-catalog",
          "hubspot-pages"
        ]
      }
    }
  },
  "category": {
    "id": "email-marketing",
    "name": "Email marketing",
    "singular": "Email marketing service",
    "eyebrow": "Email marketing",
    "description": "Twelve email marketing services, compared by plan on audience limits, sending allowances, forms, automations, and support.",
    "features": [
      {
        "id": "contacts",
        "name": "Contacts / subscribers",
        "group": "Audience & sending",
        "definition": "How many contacts or subscribers the listed tier allows. Vendors count these differently."
      },
      {
        "id": "sends",
        "name": "Email sends",
        "group": "Audience & sending",
        "definition": "The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions."
      },
      {
        "id": "forms",
        "name": "Signup forms",
        "group": "Audience growth",
        "definition": "Forms for collecting email subscribers."
      },
      {
        "id": "landing",
        "name": "Landing pages",
        "group": "Audience growth",
        "definition": "Hosted pages for collecting subscribers. Form limits have their own row."
      },
      {
        "id": "automation",
        "name": "Automations",
        "group": "Workflows",
        "definition": "Automated workflows, including any stated contact or workflow limit."
      },
      {
        "id": "branding",
        "name": "Remove provider branding",
        "group": "Workflows",
        "definition": "Whether you can remove the provider logo without buying an add-on."
      },
      {
        "id": "support",
        "name": "Support",
        "group": "Support",
        "definition": "The support channels the vendor lists for the selected plan."
      }
    ]
  },
  "sources": [
    {
      "id": "hubspot-marketing-pricing",
      "title": "HubSpot Marketing Hub pricing and feature comparison",
      "url": "https://www.hubspot.com/pricing/marketing",
      "publisher": "HubSpot",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "hubspot-catalog",
      "title": "HubSpot products and services catalog: contact-tier email limits",
      "url": "https://legal.hubspot.com/hubspot-product-and-services-catalog",
      "publisher": "HubSpot",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "hubspot-forms",
      "title": "Create and customize HubSpot forms",
      "url": "https://knowledge.hubspot.com/forms/create-and-edit-forms",
      "publisher": "HubSpot",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "hubspot-pages",
      "title": "Create and customize HubSpot website and landing pages",
      "url": "https://knowledge.hubspot.com/website-and-landing-pages/create-and-customize-pages",
      "publisher": "HubSpot",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "hubspot-support",
      "title": "HubSpot support channels by plan",
      "url": "https://help.hubspot.com/",
      "publisher": "HubSpot",
      "checkedAt": "2026-11-12"
    }
  ]
}