{
  "product": {
    "id": "kit",
    "name": "Kit",
    "mark": "kit",
    "color": "pink",
    "category": "email-marketing",
    "url": "https://kit.com/",
    "description": "Email publishing, audience growth, and automation for creators.",
    "focus": "Creator newsletters",
    "summary": "Both plans include broadcasts, forms, and landing pages. Creator adds visual automations and email sequences. Subscriber tiers and billing terms differ by plan.",
    "source": "kit-pricing",
    "defaultPlan": "free",
    "plans": [
      {
        "id": "free",
        "name": "Free",
        "price": {
          "amount": 0,
          "currency": "USD",
          "interval": "month",
          "label": "Free",
          "note": "Up to 10,000 subscribers. Review free-plan terms before signing up."
        },
        "features": {
          "contacts": {
            "value": "Up to 10,000",
            "status": "limited"
          },
          "sends": {
            "value": "Unlimited broadcasts",
            "status": "included"
          },
          "forms": {
            "value": "Unlimited",
            "status": "included"
          },
          "landing": {
            "value": "Unlimited",
            "status": "included"
          },
          "automation": {
            "value": "Paid plan required",
            "status": "unavailable",
            "source": "kit-free",
            "note": "Visual automations, email sequences, and rules require a paid plan."
          },
          "branding": {
            "value": "Paid plan required",
            "status": "unavailable",
            "source": "kit-pricing"
          },
          "support": {
            "value": "Support available",
            "status": "included",
            "source": "kit-free",
            "note": "Kit says it answers Free-plan requests within 24 hours. We have not tested this."
          }
        }
      },
      {
        "id": "creator",
        "name": "Creator",
        "price": {
          "amount": 32.5,
          "currency": "USD",
          "interval": "month",
          "billing": "annual",
          "annualTotal": 390,
          "label": "$32.50 / mo",
          "note": "$390 USD billed yearly for 1,000 subscribers. Kit rounds this to $33 a month in its headline. Larger lists cost more."
        },
        "features": {
          "contacts": {
            "value": "1,000 at listed price",
            "status": "limited"
          },
          "sends": {
            "value": "Unlimited broadcasts",
            "status": "included"
          },
          "forms": {
            "value": "Unlimited",
            "status": "included"
          },
          "landing": {
            "value": "Unlimited",
            "status": "included"
          },
          "automation": {
            "value": "Unlimited visual automations",
            "status": "included"
          },
          "branding": {
            "value": "Included",
            "status": "included"
          },
          "support": {
            "value": "24/7 email & chat",
            "status": "included"
          }
        }
      }
    ],
    "logo": "/assets/logos/kit.png",
    "editorial": {
      "audience": "Creators and small businesses publishing newsletters and email sequences",
      "fit": {
        "text": "Kit fits newsletters that need signup forms and landing pages. Visual automations and email sequences require a paid plan.",
        "sources": [
          "kit-pricing",
          "kit-free"
        ]
      },
      "tradeoffs": {
        "text": "Check the subscriber tier and billing term behind any price. Free does not include visual automations or sequences. Creator's listed price assumes annual billing and 1,000 subscribers, which is fewer than the 10,000 Free allows.",
        "sources": [
          "kit-pricing",
          "kit-free"
        ]
      }
    }
  },
  "category": {
    "id": "email-marketing",
    "name": "Email marketing",
    "singular": "Email marketing service",
    "eyebrow": "Email marketing",
    "description": "Twelve email marketing services, compared by plan on audience limits, sending allowances, forms, automations, and support.",
    "features": [
      {
        "id": "contacts",
        "name": "Contacts / subscribers",
        "group": "Audience & sending",
        "definition": "How many contacts or subscribers the listed tier allows. Vendors count these differently."
      },
      {
        "id": "sends",
        "name": "Email sends",
        "group": "Audience & sending",
        "definition": "The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions."
      },
      {
        "id": "forms",
        "name": "Signup forms",
        "group": "Audience growth",
        "definition": "Forms for collecting email subscribers."
      },
      {
        "id": "landing",
        "name": "Landing pages",
        "group": "Audience growth",
        "definition": "Hosted pages for collecting subscribers. Form limits have their own row."
      },
      {
        "id": "automation",
        "name": "Automations",
        "group": "Workflows",
        "definition": "Automated workflows, including any stated contact or workflow limit."
      },
      {
        "id": "branding",
        "name": "Remove provider branding",
        "group": "Workflows",
        "definition": "Whether you can remove the provider logo without buying an add-on."
      },
      {
        "id": "support",
        "name": "Support",
        "group": "Support",
        "definition": "The support channels the vendor lists for the selected plan."
      }
    ]
  },
  "sources": [
    {
      "id": "kit-pricing",
      "title": "Kit pricing and plans",
      "url": "https://kit.com/pricing",
      "publisher": "Kit",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "kit-free",
      "title": "The Kit Free plan",
      "url": "https://help.kit.com/en/articles/16627071-the-kit-free-plan",
      "publisher": "Kit",
      "checkedAt": "2026-11-12"
    }
  ]
}