{
  "product": {
    "id": "klaviyo",
    "name": "Klaviyo",
    "mark": "K",
    "color": "orange",
    "category": "email-marketing",
    "url": "https://www.klaviyo.com/",
    "description": "Email campaigns and automated flows using customer and ecommerce data.",
    "focus": "Ecommerce email",
    "summary": "Free and Email both include campaigns and automated flow emails, priced by active profiles. Sending volume, branding removal, and support depend on the plan. Some limits also differ for accounts connected to Shopify.",
    "source": "klaviyo-pricing",
    "defaultPlan": "email",
    "plans": [
      {
        "id": "free",
        "name": "Free",
        "price": {
          "amount": 0,
          "currency": "USD",
          "interval": "month",
          "label": "Free",
          "note": "Up to 250 active profiles and 500 monthly emails."
        },
        "features": {
          "contacts": {
            "value": "250 active profiles",
            "status": "limited",
            "source": "klaviyo-free-paid",
            "note": "Profiles suppressed from email do not count."
          },
          "sends": {
            "value": "500 / month",
            "status": "limited",
            "source": "klaviyo-free-paid",
            "note": "Campaigns and flow messages share the allowance. Sending stops when it runs out."
          },
          "forms": {
            "value": "Included · limits vary",
            "status": "limited",
            "source": "klaviyo-shopify-limits",
            "note": "Shopify-connected Free accounts can have one live form. Klaviyo does not say that other Free accounts get unlimited forms."
          },
          "landing": {
            "value": "Hosted pages · link restrictions",
            "status": "limited",
            "source": "klaviyo-landing",
            "note": "Free accounts created after March 5, 2026 cannot add links or use redirects. Older free accounts keep those features."
          },
          "automation": {
            "value": "Flow emails · limits vary",
            "status": "limited",
            "source": "klaviyo-shopify-limits",
            "note": "Shopify-connected accounts can have three live automated messages, including ones created at klaviyo.com. That is three messages, not three multi-email workflows."
          },
          "branding": {
            "value": "Email branding retained",
            "status": "unavailable",
            "source": "klaviyo-free-paid"
          },
          "support": {
            "value": "Email for first 60 days",
            "status": "limited",
            "source": "klaviyo-free-paid",
            "note": "Community and education resources remain after that period."
          }
        }
      },
      {
        "id": "email",
        "name": "Email",
        "price": {
          "amount": 20,
          "currency": "USD",
          "interval": "month",
          "billing": "monthly",
          "label": "From $20 USD / mo",
          "note": "Price for 500 active profiles and 5,000 emails a month. The price rises with profiles, and other Klaviyo products cost extra.",
          "source": "klaviyo-pricing"
        },
        "features": {
          "contacts": {
            "value": "500 active profiles at listed price",
            "status": "limited",
            "source": "klaviyo-pricing",
            "note": "This is the entry tier we priced. Larger tiers are available."
          },
          "sends": {
            "value": "5,000 / month",
            "status": "limited",
            "source": "klaviyo-pricing"
          },
          "forms": {
            "value": "Included",
            "status": "included",
            "source": "klaviyo-shopify-limits",
            "note": "A paid email plan removes the documented Free live-form cap."
          },
          "landing": {
            "value": "Hosted pages with links & redirects",
            "status": "included",
            "source": "klaviyo-landing",
            "note": "Using your own domain for hosted pages requires a separate account verification."
          },
          "automation": {
            "value": "Flow emails included",
            "status": "included",
            "source": "klaviyo-shopify-limits",
            "note": "The paid Email plan removes Free's cap on live messages. Flow sends still count against the email allowance. Klaviyo does not promise unlimited steps."
          },
          "branding": {
            "value": "Email branding removal included",
            "status": "included",
            "source": "klaviyo-free-paid",
            "note": "Paying for SMS alone does not remove email-footer branding."
          },
          "support": {
            "value": "Email & chat",
            "status": "included",
            "source": "klaviyo-free-paid"
          }
        }
      }
    ],
    "logo": "/assets/logos/klaviyo.png",
    "editorial": {
      "audience": "Businesses using customer data for email campaigns and follow-up",
      "fit": {
        "text": "Klaviyo fits campaigns and follow-up that draw on customer or store data. We cover Free and Email, including active-profile limits, flow emails, signup tools, and landing pages.",
        "sources": [
          "klaviyo-pricing",
          "klaviyo-free-paid"
        ]
      },
      "tradeoffs": {
        "text": "Check how Klaviyo counts active profiles and how many emails your tier allows. Free support ends after 60 days. Some limits on forms, automated messages, and landing pages depend on when the account was created or whether it is connected to Shopify, so confirm which rules apply to you.",
        "sources": [
          "klaviyo-free-paid",
          "klaviyo-shopify-limits",
          "klaviyo-landing"
        ]
      }
    }
  },
  "category": {
    "id": "email-marketing",
    "name": "Email marketing",
    "singular": "Email marketing service",
    "eyebrow": "Email marketing",
    "description": "Twelve email marketing services, compared by plan on audience limits, sending allowances, forms, automations, and support.",
    "features": [
      {
        "id": "contacts",
        "name": "Contacts / subscribers",
        "group": "Audience & sending",
        "definition": "How many contacts or subscribers the listed tier allows. Vendors count these differently."
      },
      {
        "id": "sends",
        "name": "Email sends",
        "group": "Audience & sending",
        "definition": "The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions."
      },
      {
        "id": "forms",
        "name": "Signup forms",
        "group": "Audience growth",
        "definition": "Forms for collecting email subscribers."
      },
      {
        "id": "landing",
        "name": "Landing pages",
        "group": "Audience growth",
        "definition": "Hosted pages for collecting subscribers. Form limits have their own row."
      },
      {
        "id": "automation",
        "name": "Automations",
        "group": "Workflows",
        "definition": "Automated workflows, including any stated contact or workflow limit."
      },
      {
        "id": "branding",
        "name": "Remove provider branding",
        "group": "Workflows",
        "definition": "Whether you can remove the provider logo without buying an add-on."
      },
      {
        "id": "support",
        "name": "Support",
        "group": "Support",
        "definition": "The support channels the vendor lists for the selected plan."
      }
    ]
  },
  "sources": [
    {
      "id": "klaviyo-pricing",
      "title": "Klaviyo pricing and plan comparison",
      "url": "https://www.klaviyo.com/pricing?emailListSize=0&smsContacts=0",
      "publisher": "Klaviyo",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "klaviyo-free-paid",
      "title": "Understanding how free and paid plans differ",
      "url": "https://help.klaviyo.com/hc/en-us/articles/360050759151",
      "publisher": "Klaviyo",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "klaviyo-landing",
      "title": "Getting started with Klaviyo Landing Pages",
      "url": "https://help.klaviyo.com/hc/en-us/articles/45373923808155",
      "publisher": "Klaviyo",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "klaviyo-shopify-limits",
      "title": "Understanding free plan limits and upgrading with Klaviyo in Shopify",
      "url": "https://help.klaviyo.com/hc/en-us/articles/56142459211675",
      "publisher": "Klaviyo",
      "checkedAt": "2026-11-12"
    }
  ]
}