{
  "product": {
    "id": "mailchimp",
    "name": "Mailchimp",
    "mark": "mc",
    "color": "yellow",
    "category": "email-marketing",
    "url": "https://mailchimp.com/",
    "description": "Email marketing with forms, landing pages, and tiered marketing automation.",
    "focus": "Marketing campaigns",
    "summary": "All three plans include campaigns, forms, and landing pages. Paid tiers add automation. Contact limits, sending allowances, and support differ by plan.",
    "source": "mailchimp-compare",
    "defaultPlan": "essentials",
    "plans": [
      {
        "id": "free",
        "name": "Free",
        "price": {
          "amount": 0,
          "currency": "USD",
          "interval": "month",
          "label": "Free",
          "note": "250 contacts. Sending pauses when you reach the allowance.",
          "source": "mailchimp-pricing"
        },
        "features": {
          "contacts": {
            "value": "250 contacts",
            "status": "limited",
            "source": "mailchimp-plans"
          },
          "sends": {
            "value": "500 / month · 250 / day",
            "status": "limited",
            "source": "mailchimp-plans"
          },
          "forms": {
            "value": "Included",
            "status": "included"
          },
          "landing": {
            "value": "Included",
            "status": "included"
          },
          "automation": {
            "value": "Paid plan required to send flows",
            "status": "unavailable",
            "note": "Free accounts can try the automation builder but cannot run live flows."
          },
          "branding": {
            "value": "Branding retained",
            "status": "unavailable"
          },
          "support": {
            "value": "Email for first 30 days",
            "status": "limited",
            "note": "Guides and tutorials remain available."
          }
        }
      },
      {
        "id": "essentials",
        "name": "Essentials",
        "price": {
          "amount": 13,
          "currency": "USD",
          "interval": "month",
          "billing": "monthly",
          "label": "From $13 USD / mo",
          "note": "Regular monthly price for 500 contacts, without introductory discounts. Taxes and overages can apply.",
          "source": "mailchimp-pricing"
        },
        "features": {
          "contacts": {
            "value": "500 at listed price",
            "status": "limited",
            "source": "mailchimp-plans"
          },
          "sends": {
            "value": "5,000 / month",
            "status": "limited",
            "source": "mailchimp-plans",
            "note": "Ten times the contact tier. Larger tiers cost more."
          },
          "forms": {
            "value": "Included",
            "status": "included"
          },
          "landing": {
            "value": "Included",
            "status": "included"
          },
          "automation": {
            "value": "Up to 4 steps / flow",
            "status": "limited",
            "source": "mailchimp-plans",
            "note": "This limits steps in a flow, not the number of flows. Branching and multiple starting points require Standard or Premium."
          },
          "branding": {
            "value": "Removal included",
            "status": "included"
          },
          "support": {
            "value": "24/7 email & chat",
            "status": "included",
            "source": "mailchimp-plans"
          }
        }
      },
      {
        "id": "standard",
        "name": "Standard",
        "price": {
          "amount": 20,
          "currency": "USD",
          "interval": "month",
          "billing": "monthly",
          "label": "From $20 USD / mo",
          "note": "Regular monthly price for 500 contacts, without introductory discounts. Taxes and overages can apply.",
          "source": "mailchimp-pricing"
        },
        "features": {
          "contacts": {
            "value": "500 at listed price",
            "status": "limited",
            "source": "mailchimp-plans"
          },
          "sends": {
            "value": "6,000 / month",
            "status": "limited",
            "source": "mailchimp-plans",
            "note": "Twelve times the contact tier. Larger tiers cost more."
          },
          "forms": {
            "value": "Included",
            "status": "included"
          },
          "landing": {
            "value": "Included",
            "status": "included"
          },
          "automation": {
            "value": "Up to 200 flows",
            "status": "limited",
            "note": "Includes branching and multiple starting points. This limits the number of flows, not steps per flow."
          },
          "branding": {
            "value": "Removal included",
            "status": "included"
          },
          "support": {
            "value": "24/7 email & chat",
            "status": "included",
            "source": "mailchimp-plans"
          }
        }
      }
    ],
    "logo": "/assets/logos/mailchimp.png",
    "editorial": {
      "audience": "Small businesses and organizations publishing campaigns and signup pages",
      "fit": {
        "text": "Mailchimp fits if you want campaigns, forms, and landing pages, with a choice of automation tiers. Paid plans add workflow features to what Free offers.",
        "sources": [
          "mailchimp-compare"
        ]
      },
      "tradeoffs": {
        "text": "Match the contact tier, sending allowance, and workflow you need before comparing prices. Free has both monthly and daily caps. Essentials limits steps per flow, while Standard limits the number of flows. Introductory offers can differ from regular prices.",
        "sources": [
          "mailchimp-plans",
          "mailchimp-pricing",
          "mailchimp-compare"
        ]
      }
    }
  },
  "category": {
    "id": "email-marketing",
    "name": "Email marketing",
    "singular": "Email marketing service",
    "eyebrow": "Email marketing",
    "description": "Twelve email marketing services, compared by plan on audience limits, sending allowances, forms, automations, and support.",
    "features": [
      {
        "id": "contacts",
        "name": "Contacts / subscribers",
        "group": "Audience & sending",
        "definition": "How many contacts or subscribers the listed tier allows. Vendors count these differently."
      },
      {
        "id": "sends",
        "name": "Email sends",
        "group": "Audience & sending",
        "definition": "The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions."
      },
      {
        "id": "forms",
        "name": "Signup forms",
        "group": "Audience growth",
        "definition": "Forms for collecting email subscribers."
      },
      {
        "id": "landing",
        "name": "Landing pages",
        "group": "Audience growth",
        "definition": "Hosted pages for collecting subscribers. Form limits have their own row."
      },
      {
        "id": "automation",
        "name": "Automations",
        "group": "Workflows",
        "definition": "Automated workflows, including any stated contact or workflow limit."
      },
      {
        "id": "branding",
        "name": "Remove provider branding",
        "group": "Workflows",
        "definition": "Whether you can remove the provider logo without buying an add-on."
      },
      {
        "id": "support",
        "name": "Support",
        "group": "Support",
        "definition": "The support channels the vendor lists for the selected plan."
      }
    ]
  },
  "sources": [
    {
      "id": "mailchimp-pricing",
      "title": "Mailchimp Marketing pricing",
      "url": "https://mailchimp.com/pricing/marketing/?currency=usd",
      "publisher": "Mailchimp",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "mailchimp-plans",
      "title": "About Mailchimp pricing plans",
      "url": "https://mailchimp.com/help/about-mailchimp-pricing-plans/",
      "publisher": "Mailchimp",
      "checkedAt": "2026-11-12"
    },
    {
      "id": "mailchimp-compare",
      "title": "Compare Mailchimp Marketing plans",
      "url": "https://mailchimp.com/pricing/marketing/compare-plans/",
      "publisher": "Mailchimp",
      "checkedAt": "2026-11-12"
    }
  ]
}