HubSpot Marketing Hub vs Kit
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7 features
From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.
| Feature | HubSpot Marketing Hub Starter · Check live seat price USD per seat. New-customer promotions and billing choices change the starting price HubSpot shows. More contacts cost extra. | Kit Free Up to 10,000 subscribers. Review free-plan terms before signing up. |
|---|---|---|
| Audience & sending | ||
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | 1,000 marketing contacts included You pay for marketing contacts, not every record stored in the CRM. Limit applies · HubSpot source | Up to 10,000 Limit applies · Kit source |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | 5× marketing-contact tier / calendar month 5,000 sends at the included 1,000-contact tier, under contact-tier pricing. Limit applies · HubSpot source | Unlimited broadcasts Documented · Kit source |
| Audience growth | ||
| Signup forms Forms for collecting email subscribers. | Included Documented · HubSpot source | Unlimited Documented · Kit source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Included · Content Hub rules apply Every plan can publish landing pages. Removing page branding requires Content Hub Starter or higher, and your Content Hub plan sets the page limit. Limit applies · HubSpot source | Unlimited Documented · Kit source |
| Workflows | ||
| Automations Automated workflows, including any stated contact or workflow limit. | Up to 10 email automation actions Simple email automation. Professional adds the omnichannel workflow builder. Limit applies · HubSpot source | Paid plan required Visual automations, email sequences, and rules require a paid plan. Not included · Kit source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Email branding removable Removing landing-page branding requires a Content Hub plan. Documented · HubSpot source | Paid plan required Not included · Kit source |
| Support | ||
| Support The support channels the vendor lists for the selected plan. | Email & chat View-only seats use community support. Documented · HubSpot source | Support available Kit says it answers Free-plan requests within 24 hours. We have not tested this. Documented · Kit source |