HubSpot Marketing Hub vs Mailchimp
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7 features
From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.
| Feature | HubSpot Marketing Hub Starter · Check live seat price USD per seat. New-customer promotions and billing choices change the starting price HubSpot shows. More contacts cost extra. | Mailchimp Essentials · From $13 USD / mo Regular monthly price for 500 contacts, without introductory discounts. Taxes and overages can apply. |
|---|---|---|
| Audience & sending | ||
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | 1,000 marketing contacts included You pay for marketing contacts, not every record stored in the CRM. Limit applies · HubSpot source | 500 at listed price Limit applies · Mailchimp source |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | 5× marketing-contact tier / calendar month 5,000 sends at the included 1,000-contact tier, under contact-tier pricing. Limit applies · HubSpot source | 5,000 / month Ten times the contact tier. Larger tiers cost more. Limit applies · Mailchimp source |
| Audience growth | ||
| Signup forms Forms for collecting email subscribers. | Included Documented · HubSpot source | Included Documented · Mailchimp source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Included · Content Hub rules apply Every plan can publish landing pages. Removing page branding requires Content Hub Starter or higher, and your Content Hub plan sets the page limit. Limit applies · HubSpot source | Included Documented · Mailchimp source |
| Workflows | ||
| Automations Automated workflows, including any stated contact or workflow limit. | Up to 10 email automation actions Simple email automation. Professional adds the omnichannel workflow builder. Limit applies · HubSpot source | Up to 4 steps / flow This limits steps in a flow, not the number of flows. Branching and multiple starting points require Standard or Premium. Limit applies · Mailchimp source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Email branding removable Removing landing-page branding requires a Content Hub plan. Documented · HubSpot source | Removal included Documented · Mailchimp source |
| Support | ||
| Support The support channels the vendor lists for the selected plan. | Email & chat View-only seats use community support. Documented · HubSpot source | 24/7 email & chat Documented · Mailchimp source |