Who it may suit
Mailchimp fits if you want campaigns, forms, and landing pages, with a choice of automation tiers. Paid plans add workflow features to what Free offers.
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All three plans include campaigns, forms, and landing pages. Paid tiers add automation. Contact limits, sending allowances, and support differ by plan.
Email marketing service · 3 plans · Sources checked 2026-11-12 · Data as JSON
· Official site · Other email marketing
Is it a good fit?
What to check
Match the contact tier, sending allowance, and workflow you need before comparing prices. Free has both monthly and daily caps. Essentials limits steps per flow, while Standard limits the number of flows. Introductory offers can differ from regular prices.
About Mailchimp pricing plans · Mailchimp Marketing pricing · Compare Mailchimp Marketing plansThis advice is based on the plans we cover and the sources cited. It is not a score or ranking. Read our editorial standards.
Plans
| Plan | Price | What the price covers |
|---|---|---|
| Free | Free | 250 contacts. Sending pauses when you reach the allowance. |
| Essentials | From $13 USD / mo | Regular monthly price for 500 contacts, without introductory discounts. Taxes and overages can apply. |
| Standard | From $20 USD / mo | Regular monthly price for 500 contacts, without introductory discounts. Taxes and overages can apply. |
Features by plan
Every value links to the vendor page it came from.
| Feature | Free Free | Essentials From $13 USD / mo | Standard From $20 USD / mo |
|---|---|---|---|
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | 250 contacts Limit applies · Mailchimp source | 500 at listed price Limit applies · Mailchimp source | 500 at listed price Limit applies · Mailchimp source |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | 500 / month · 250 / day Limit applies · Mailchimp source | 5,000 / month Ten times the contact tier. Larger tiers cost more. Limit applies · Mailchimp source | 6,000 / month Twelve times the contact tier. Larger tiers cost more. Limit applies · Mailchimp source |
| Signup forms Forms for collecting email subscribers. | Included Documented · Mailchimp source | Included Documented · Mailchimp source | Included Documented · Mailchimp source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Included Documented · Mailchimp source | Included Documented · Mailchimp source | Included Documented · Mailchimp source |
| Automations Automated workflows, including any stated contact or workflow limit. | Paid plan required to send flows Free accounts can try the automation builder but cannot run live flows. Not included · Mailchimp source | Up to 4 steps / flow This limits steps in a flow, not the number of flows. Branching and multiple starting points require Standard or Premium. Limit applies · Mailchimp source | Up to 200 flows Includes branching and multiple starting points. This limits the number of flows, not steps per flow. Limit applies · Mailchimp source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Branding retained Not included · Mailchimp source | Removal included Documented · Mailchimp source | Removal included Documented · Mailchimp source |
| Support The support channels the vendor lists for the selected plan. | Email for first 30 days Guides and tutorials remain available. Limit applies · Mailchimp source | 24/7 email & chat Documented · Mailchimp source | 24/7 email & chat Documented · Mailchimp source |
See something out of date? Prepare a correction with the plan, the feature, and a link to the vendor's current page.