HubSpot vs Salesforce Marketing Cloud Next: CRM marketing scope and usage units
HubSpot Marketing Hub Starter and Professional under contact-tier pricing, and Salesforce Marketing Cloud Next Growth and Advanced. Salesforce Engagement+, Account Engagement+, and the Starter and Pro CRM suites are separate products.
The advice below is our reading of each vendor's plan terms. We have not tested usability, performance, or deliverability.
By use case
Track a marketing-contact allowance
HubSpot lists included marketing contacts and monthly sending multipliers. Total CRM storage is measured separately.
- HubSpot Marketing Hub Professional · Contacts / subscribers: 2,000 marketing contacts included. You pay for marketing contacts, not every record stored in the CRM. Evidence record · HubSpot source
- HubSpot Marketing Hub Professional · Email sends: 10× marketing-contact tier / calendar month. 20,000 sends at the included 2,000-contact tier, under contact-tier pricing. Evidence record · HubSpot source
Organization-wide journeys
Salesforce Marketing Cloud Next includes multichannel journeys and a yearly allocation of email credits. Ask Salesforce how many credits your planned sending would use under your contract.
- Salesforce Marketing Cloud Next Growth Edition · Automations: Multichannel journeys. Evidence record · Salesforce source
- Salesforce Marketing Cloud Next Growth Edition · Email sends: 180,000 email credits / year. Allocated per yearly contract and usable at any point in it. A credit does not always equal one email. Usage multipliers and contract length both affect how far the credits go. Evidence record · Salesforce source
Avoid converting annual credits into monthly emails
Salesforce allocates credits for the whole yearly contract, with usage rules. Dividing by twelve does not give you a monthly email limit. HubSpot's calendar-month multiplier works differently.
- Salesforce Marketing Cloud Next Advanced Edition · Email sends: 360,000 email credits / year. Allocated per yearly contract and usable at any point in it. A credit does not always equal one email. Usage multipliers and contract length both affect how far the credits go. Evidence record · Salesforce source
- HubSpot Marketing Hub Professional · Email sends: 10× marketing-contact tier / calendar month. 20,000 sends at the included 2,000-contact tier, under contact-tier pricing. Evidence record · HubSpot source
Price the whole edition
HubSpot Professional requires onboarding, and its price depends on seats and contacts. Salesforce prices its editions per organization, billed annually. Get a written quote for the edition you want that covers implementation, support, and extra usage.
HubSpot Marketing Hub pricing and feature comparison · Salesforce Marketing Cloud Next pricing and editions- HubSpot Marketing Hub Professional · Support: Email, chat & phone. View-only seats use community support. Evidence record · HubSpot source
- Salesforce Marketing Cloud Next Growth Edition · Support: Standard self-service resources. Includes documentation, Trailhead, and the community. Ask Salesforce about paid support packages. Evidence record · Salesforce source
Common questions
Do these Salesforce limits cover every Marketing Cloud product?
No. These records cover Marketing Cloud Next Growth and Advanced only. They don't apply to Engagement+, Account Engagement+, or the Salesforce CRM Starter and Pro suites.
HubSpot Marketing Hub pricing and feature comparison · Salesforce Marketing Cloud Next pricing and editionsSources
- HubSpot Marketing Hub pricing and feature comparison · Checked 2026-11-12
- HubSpot products and services catalog: contact-tier email limits · Checked 2026-11-12
- HubSpot support channels by plan · Checked 2026-11-12
- Salesforce Marketing Cloud Next pricing and editions · Checked 2026-11-12
- Allocations and limits in Marketing Cloud Next · Checked 2026-11-12
- Salesforce Marketing Cloud product families and support plans · Checked 2026-11-12
Prices and limits change. Each value in the table keeps its plan and any conditions we found. Prepare a correction report.
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