Kit vs Klaviyo
Compare plans
7 features
From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.
| Feature | Kit Free Up to 10,000 subscribers. Review free-plan terms before signing up. | Klaviyo Email · From $20 USD / mo Price for 500 active profiles and 5,000 emails a month. The price rises with profiles, and other Klaviyo products cost extra. |
|---|---|---|
| Audience & sending | ||
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | Up to 10,000 Limit applies · Kit source | 500 active profiles at listed price This is the entry tier we priced. Larger tiers are available. Limit applies · Klaviyo source |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | Unlimited broadcasts Documented · Kit source | 5,000 / month Limit applies · Klaviyo source |
| Audience growth | ||
| Signup forms Forms for collecting email subscribers. | Unlimited Documented · Kit source | Included A paid email plan removes the documented Free live-form cap. Documented · Klaviyo source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Unlimited Documented · Kit source | Hosted pages with links & redirects Using your own domain for hosted pages requires a separate account verification. Documented · Klaviyo source |
| Workflows | ||
| Automations Automated workflows, including any stated contact or workflow limit. | Paid plan required Visual automations, email sequences, and rules require a paid plan. Not included · Kit source | Flow emails included The paid Email plan removes Free's cap on live messages. Flow sends still count against the email allowance. Klaviyo does not promise unlimited steps. Documented · Klaviyo source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Paid plan required Not included · Kit source | Email branding removal included Paying for SMS alone does not remove email-footer branding. Documented · Klaviyo source |
| Support | ||
| Support The support channels the vendor lists for the selected plan. | Support available Kit says it answers Free-plan requests within 24 hours. We have not tested this. Documented · Kit source | Email & chat Documented · Klaviyo source |