Free and Email both include campaigns and automated flow emails, priced by active profiles. Sending volume, branding removal, and support depend on the plan. Some limits also differ for accounts connected to Shopify.
Email marketing service · 2 plans · Sources checked 2026-11-12 · Data as JSON
· Official site · Other email marketing
Klaviyo fits campaigns and follow-up that draw on customer or store data. We cover Free and Email, including active-profile limits, flow emails, signup tools, and landing pages.
Klaviyo pricing and plan comparison · Understanding how free and paid plans differCheck how Klaviyo counts active profiles and how many emails your tier allows. Free support ends after 60 days. Some limits on forms, automated messages, and landing pages depend on when the account was created or whether it is connected to Shopify, so confirm which rules apply to you.
Understanding how free and paid plans differ · Understanding free plan limits and upgrading with Klaviyo in Shopify · Getting started with Klaviyo Landing PagesThis advice is based on the plans we cover and the sources cited. It is not a score or ranking. Read our editorial standards.
| Plan | Price | What the price covers |
|---|---|---|
| Free | Free | Up to 250 active profiles and 500 monthly emails. |
| From $20 USD / mo | Price for 500 active profiles and 5,000 emails a month. The price rises with profiles, and other Klaviyo products cost extra. |
Every value links to the vendor page it came from.
| Feature | Free Free | Email From $20 USD / mo |
|---|---|---|
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | 250 active profiles Profiles suppressed from email do not count. Limit applies · Klaviyo source | 500 active profiles at listed price This is the entry tier we priced. Larger tiers are available. Limit applies · Klaviyo source |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | 500 / month Campaigns and flow messages share the allowance. Sending stops when it runs out. Limit applies · Klaviyo source | 5,000 / month Limit applies · Klaviyo source |
| Signup forms Forms for collecting email subscribers. | Included · limits vary Shopify-connected Free accounts can have one live form. Klaviyo does not say that other Free accounts get unlimited forms. Limit applies · Klaviyo source | Included A paid email plan removes the documented Free live-form cap. Documented · Klaviyo source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Hosted pages · link restrictions Free accounts created after March 5, 2026 cannot add links or use redirects. Older free accounts keep those features. Limit applies · Klaviyo source | Hosted pages with links & redirects Using your own domain for hosted pages requires a separate account verification. Documented · Klaviyo source |
| Automations Automated workflows, including any stated contact or workflow limit. | Flow emails · limits vary Shopify-connected accounts can have three live automated messages, including ones created at klaviyo.com. That is three messages, not three multi-email workflows. Limit applies · Klaviyo source | Flow emails included The paid Email plan removes Free's cap on live messages. Flow sends still count against the email allowance. Klaviyo does not promise unlimited steps. Documented · Klaviyo source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Email branding retained Not included · Klaviyo source | Email branding removal included Paying for SMS alone does not remove email-footer branding. Documented · Klaviyo source |
| Support The support channels the vendor lists for the selected plan. | Email for first 60 days Community and education resources remain after that period. Limit applies · Klaviyo source | Email & chat Documented · Klaviyo source |
See something out of date? Prepare a correction with the plan, the feature, and a link to the vendor's current page.