Kit vs Mailchimp
Compare plans
7 features
From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.
| Feature | Kit Free Up to 10,000 subscribers. Review free-plan terms before signing up. | Mailchimp Essentials · From $13 USD / mo Regular monthly price for 500 contacts, without introductory discounts. Taxes and overages can apply. |
|---|---|---|
| Audience & sending | ||
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | Up to 10,000 Limit applies · Kit source | 500 at listed price Limit applies · Mailchimp source |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | Unlimited broadcasts Documented · Kit source | 5,000 / month Ten times the contact tier. Larger tiers cost more. Limit applies · Mailchimp source |
| Audience growth | ||
| Signup forms Forms for collecting email subscribers. | Unlimited Documented · Kit source | Included Documented · Mailchimp source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Unlimited Documented · Kit source | Included Documented · Mailchimp source |
| Workflows | ||
| Automations Automated workflows, including any stated contact or workflow limit. | Paid plan required Visual automations, email sequences, and rules require a paid plan. Not included · Kit source | Up to 4 steps / flow This limits steps in a flow, not the number of flows. Branching and multiple starting points require Standard or Premium. Limit applies · Mailchimp source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Paid plan required Not included · Kit source | Removal included Documented · Mailchimp source |
| Support | ||
| Support The support channels the vendor lists for the selected plan. | Support available Kit says it answers Free-plan requests within 24 hours. We have not tested this. Documented · Kit source | 24/7 email & chat Documented · Mailchimp source |