Feature Ledger

Kit vs MailerLite

What changes the decision

Kit Free allows a much larger broadcast list. MailerLite Free includes automation but has lower subscriber and sending limits. If you want a welcome sequence, that can decide it before your list gets big. Look at paid plans once you need more automation or want to remove branding.

The Kit Free plan · MailerLite pricing and plan comparison

Plans covered: Kit Free and Creator, and MailerLite Free, Comfort, and Power. Match audience size and billing term before comparing paid prices. Documentation reviewed 2026-11-12. Methodology.

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Compare plans

7 features

From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.

Email marketing plan features. Vendor documentation reviewed 2026-11-12. "Not verified" does not mean unavailable.
FeatureKit
Free
Up to 10,000 subscribers. Review free-plan terms before signing up.		MailerLite
Free
Up to 250 subscribers and 2,500 email sends per month.
Audience & sending
Contacts / subscribers
How many contacts or subscribers the listed tier allows. Vendors count these differently.		Up to 10,000
Limit applies · Kit source		250 subscribers
Limit applies · MailerLite source
Email sends
The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions.		Unlimited broadcasts
Documented · Kit source		2,500 / month
Limit applies · MailerLite source
Audience growth
Signup forms
Forms for collecting email subscribers.		Unlimited
Documented · Kit source		Included
Documented · MailerLite source
Landing pages
Hosted pages for collecting subscribers. Form limits have their own row.		Unlimited
Documented · Kit source		Free landing page
Limit applies · MailerLite source
Workflows
Automations
Automated workflows, including any stated contact or workflow limit.		Paid plan required
Visual automations, email sequences, and rules require a paid plan.
Not included · Kit source		Free automations
MailerLite's plan card does not give a workflow count.
Limit applies · MailerLite source
Remove provider branding
Whether you can remove the provider logo without buying an add-on.		Paid plan required
Not included · Kit source		Paid plan required
Free newsletters keep the MailerLite logo in the footer.
Not included · MailerLite source
Support
Support
The support channels the vendor lists for the selected plan.		Support available
Kit says it answers Free-plan requests within 24 hours. We have not tested this.
Documented · Kit source		Knowledge base
Documented · MailerLite source

Kit vs MailerLite: free newsletters and automation upgrades

By Feature Ledger · Reviewed · Based on vendor documentation

Kit Free and Creator, and MailerLite Free, Comfort, and Power. Match audience size and billing term before comparing paid prices.

The advice below is our reading of each vendor's plan terms. We have not tested usability, performance, or deliverability.

By use case

A growing broadcast newsletter

For a broadcast newsletter, compare audience and sending limits before paying for workflow features. Check whether the next few months of sending fit inside those limits.

A small list with automated follow-up

MailerLite Free includes automation. Test the exact workflow you need, because the plan card gives no workflow count or list of triggers.

A subscriber cap and a send cap answer different questions

Kit Free allows up to 10,000 subscribers and unlimited broadcasts. MailerLite Free allows 250 subscribers and 2,500 sends a month. Check both numbers when choosing a free plan. A large sending allowance does not let you store more subscribers.

The Kit Free plan · MailerLite pricing and plan comparison

For example, a 200-person newsletter sent four times uses 800 emails. Sent ten times, it uses 2,000, leaving 500 of MailerLite's 2,500 for other messages. Count welcome and follow-up emails too.

Check the welcome sequence before choosing Free

Kit's help docs put visual automations, email sequences, and rules on paid plans. That matters if you want an evergreen welcome series, even when your list fits easily within Free.

The Kit Free plan

MailerLite Comfort allows 50 automations and Power allows unlimited automations. Those numbers count workflows. They don't promise that every trigger or integration is included. Sketch the trigger, messages, waits, and branches you need, then check them in the plan.

MailerLite pricing and plan comparison

Branding and support can justify a paid plan

Both free plans show the provider's branding. If you want a newsletter without a provider logo, you need a paid plan. Your emails still need unsubscribe and sender details either way.

Kit pricing and plans · MailerLite editor and branding requirements

Support differs too. MailerLite's plans range from a knowledge base to email and live chat. Kit says Free-plan support is available and gives a response target. These are vendor promises. We have not measured response speed or quality.

MailerLite pricing and plan comparison · The Kit Free plan

Compare the same list size and commitment

Kit shows Creator at $390 a year for 1,000 subscribers, which works out to $32.50 a month. You commit to the yearly amount. Price MailerLite in its calculator at the same subscriber count and sending volume before deciding which is cheaper.

Kit pricing and plans · MailerLite pricing and plan comparison

Before switching, import a small list of people who opted in, then test a signup form, a sample campaign, and your planned automation. Check what exports cleanly and how you'll carry over unsubscribes and suppressed addresses. Plan the move before transferring your full list.

Common questions

Does Kit Free include automated email sequences?

No. Kit's current help article puts email sequences and visual automations on paid plans.

The Kit Free plan
Which service has better inbox placement?

We can't say. This comparison covers published plan features. We have not run inbox-placement tests.

Sources

Prices and limits change. Each value in the table keeps its plan and any conditions we found. Prepare a correction report.

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