Klaviyo vs Salesforce Marketing Cloud Next
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7 features
From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.
| Feature | Klaviyo Email · From $20 USD / mo Price for 500 active profiles and 5,000 emails a month. The price rises with profiles, and other Klaviyo products cost extra. | Salesforce Marketing Cloud Next Growth Edition · $1,500 / org / mo USD per organization, billed annually. Extra usage and add-ons cost more. |
|---|---|---|
| Audience & sending | ||
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | 500 active profiles at listed price This is the entry tier we priced. Larger tiers are available. Limit applies · Klaviyo source | Not verified We found no subscriber limit to compare. Account Engagement contact blocks belong to a different product and do not apply. |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | 5,000 / month Limit applies · Klaviyo source | 180,000 email credits / year Allocated per yearly contract and usable at any point in it. A credit does not always equal one email. Usage multipliers and contract length both affect how far the credits go. Limit applies · Salesforce source |
| Audience growth | ||
| Signup forms Forms for collecting email subscribers. | Included A paid email plan removes the documented Free live-form cap. Documented · Klaviyo source | Included Documented · Salesforce source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Hosted pages with links & redirects Using your own domain for hosted pages requires a separate account verification. Documented · Klaviyo source | Included Documented · Salesforce source |
| Workflows | ||
| Automations Automated workflows, including any stated contact or workflow limit. | Flow emails included The paid Email plan removes Free's cap on live messages. Flow sends still count against the email allowance. Klaviyo does not promise unlimited steps. Documented · Klaviyo source | Multichannel journeys Documented · Salesforce source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Email branding removal included Paying for SMS alone does not remove email-footer branding. Documented · Klaviyo source | Not verified |
| Support | ||
| Support The support channels the vendor lists for the selected plan. | Email & chat Documented · Klaviyo source | Standard self-service resources Includes documentation, Trailhead, and the community. Ask Salesforce about paid support packages. Documented · Salesforce source |