Klaviyo vs SendGrid
Compare plans
7 features
From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.
| Feature | Klaviyo Email · From $20 USD / mo Price for 500 active profiles and 5,000 emails a month. The price rises with profiles, and other Klaviyo products cost extra. | SendGrid Basic · Check Basic 5K price Marketing Campaigns pricing. Get a quote for this contact and sending tier from the live calculator. Email API is billed separately, and overages can apply. |
|---|---|---|
| Audience & sending | ||
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | 500 active profiles at listed price This is the entry tier we priced. Larger tiers are available. Limit applies · Klaviyo source | 5,000 · Basic 5K tier The lowest bracket in SendGrid's overage table. Larger tiers cost more. Limit applies · Twilio SendGrid source |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | 5,000 / month Limit applies · Klaviyo source | 15,000 / month · Basic 5K Limit applies · Twilio SendGrid source |
| Audience growth | ||
| Signup forms Forms for collecting email subscribers. | Included A paid email plan removes the documented Free live-form cap. Documented · Klaviyo source | 5 forms Limit applies · Twilio SendGrid source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Hosted pages with links & redirects Using your own domain for hosted pages requires a separate account verification. Documented · Klaviyo source | Hosted signup form A form you can share by link. We found no general-purpose landing-page builder. Limit applies · Twilio SendGrid source |
| Workflows | ||
| Automations Automated workflows, including any stated contact or workflow limit. | Flow emails included The paid Email plan removes Free's cap on live messages. Flow sends still count against the email allowance. Klaviyo does not promise unlimited steps. Documented · Klaviyo source | Advanced required Not included · Twilio SendGrid source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Email branding removal included Paying for SMS alone does not remove email-footer branding. Documented · Klaviyo source | Not verified |
| Support | ||
| Support The support channels the vendor lists for the selected plan. | Email & chat Documented · Klaviyo source | Ticket, chat & phone Documented · Twilio SendGrid source |