Mailchimp vs SendGrid
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7 features
From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.
| Feature | Mailchimp Essentials · From $13 USD / mo Regular monthly price for 500 contacts, without introductory discounts. Taxes and overages can apply. | SendGrid Basic · Check Basic 5K price Marketing Campaigns pricing. Get a quote for this contact and sending tier from the live calculator. Email API is billed separately, and overages can apply. |
|---|---|---|
| Audience & sending | ||
| Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently. | 500 at listed price Limit applies · Mailchimp source | 5,000 · Basic 5K tier The lowest bracket in SendGrid's overage table. Larger tiers cost more. Limit applies · Twilio SendGrid source |
| Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions. | 5,000 / month Ten times the contact tier. Larger tiers cost more. Limit applies · Mailchimp source | 15,000 / month · Basic 5K Limit applies · Twilio SendGrid source |
| Audience growth | ||
| Signup forms Forms for collecting email subscribers. | Included Documented · Mailchimp source | 5 forms Limit applies · Twilio SendGrid source |
| Landing pages Hosted pages for collecting subscribers. Form limits have their own row. | Included Documented · Mailchimp source | Hosted signup form A form you can share by link. We found no general-purpose landing-page builder. Limit applies · Twilio SendGrid source |
| Workflows | ||
| Automations Automated workflows, including any stated contact or workflow limit. | Up to 4 steps / flow This limits steps in a flow, not the number of flows. Branching and multiple starting points require Standard or Premium. Limit applies · Mailchimp source | Advanced required Not included · Twilio SendGrid source |
| Remove provider branding Whether you can remove the provider logo without buying an add-on. | Removal included Documented · Mailchimp source | Not verified |
| Support | ||
| Support The support channels the vendor lists for the selected plan. | 24/7 email & chat Documented · Mailchimp source | Ticket, chat & phone Documented · Twilio SendGrid source |