Feature Ledger

MailerLite vs Thunk Mail

What changes the decision

MailerLite Free can handle a small newsletter within its subscriber and sending caps. Thunk Mail starts with a paid plan and publishes exact limits on emails per autoresponder. For larger lists, compare sending allowances and workflow needs before prices.

MailerLite pricing and plan comparison · Thunk Mail plans and send limits · Thunk Mail auto responder limits

Plans covered: Thunk Mail Starter, Base, and Pro at monthly prices, and MailerLite Free, Comfort, and Power. Get MailerLite's paid price from its calculator. Documentation reviewed 2026-11-12. Methodology.

Read the full analysis

Compare plans

7 features

From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.

Email marketing plan features. Vendor documentation reviewed 2026-11-12. "Not verified" does not mean unavailable.
FeatureMailerLite
Free
Up to 250 subscribers and 2,500 email sends per month.		Thunk Mail
Starter · $7 USD / mo
USD, billed monthly. 500 stored contacts. Sending windows and limits are listed below.
Audience & sending
Contacts / subscribers
How many contacts or subscribers the listed tier allows. Vendors count these differently.		250 subscribers
Limit applies · MailerLite source		500 stored contacts
Bounced, unsubscribed, and import-blocked addresses do not count toward the contact limit.
Limit applies · Thunk Mail source
Email sends
The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions.		2,500 / month
Limit applies · MailerLite source		5,000 / rolling 30 days
Also limited to 500 different recipients per rolling 30 days, 1,000 sends a day, and 500 sends an hour. Campaigns and autoresponders share these limits.
Limit applies · Thunk Mail source
Audience growth
Signup forms
Forms for collecting email subscribers.		Included
Documented · MailerLite source		Included
Documented · Thunk Mail source
Landing pages
Hosted pages for collecting subscribers. Form limits have their own row.		Free landing page
Limit applies · MailerLite source		Hosted signup page
A hosted signup form with a link and QR code. We found no general-purpose landing-page builder.
Limit applies · Thunk Mail source
Workflows
Automations
Automated workflows, including any stated contact or workflow limit.		Free automations
MailerLite's plan card does not give a workflow count.
Limit applies · MailerLite source		1 email / autoresponder
This counts emails in each autoresponder, not workflows. Autoresponder emails use the normal sending allowance.
Limit applies · Thunk Mail source
Remove provider branding
Whether you can remove the provider logo without buying an add-on.		Paid plan required
Free newsletters keep the MailerLite logo in the footer.
Not included · MailerLite source		Footer badge retained
Not included · Thunk Mail source
Support
Support
The support channels the vendor lists for the selected plan.		Knowledge base
Documented · MailerLite source		Support level unclear
The feature table lists docs and community help for Starter, but another section of the page promises priority chat and email on every paid plan. Ask Thunk Mail which applies.
Not verified

Thunk Mail vs MailerLite: sending allowances and autoresponder limits

By Feature Ledger · Reviewed · Based on vendor documentation

Thunk Mail Starter, Base, and Pro at monthly prices, and MailerLite Free, Comfort, and Power. Get MailerLite's paid price from its calculator.

The advice below is our reading of each vendor's plan terms. We have not tested usability, performance, or deliverability.

By use case

A small newsletter with a free starting point

Check that both your audience and your email volume fit MailerLite Free. New Thunk Mail accounts can set up for free but cannot send campaigns to a list.

Thunk Mail plans and send limits

More emails in each follow-up sequence

Check what each automation limit counts. Thunk Mail counts emails per autoresponder, while MailerLite Comfort counts automations. The two numbers measure different things.

Estimate sends before comparing plan prices

For example, four newsletters to a 250-person list use 1,000 sends. Add welcome and follow-up emails to get the total. A plan can hold your contacts and still block a campaign because of a sending or timing limit.

Thunk Mail Starter adds daily, hourly, and unique-recipient limits to its rolling window. The unusual one caps how many different people you can email in the window, which is separate from how often you email them.

Thunk Mail plans and send limits
  • Thunk Mail Starter · Email sends: 5,000 / rolling 30 days. Also limited to 500 different recipients per rolling 30 days, 1,000 sends a day, and 500 sends an hour. Campaigns and autoresponders share these limits. Evidence record · Thunk Mail source

The paid plans are also priced differently. Thunk Mail has fixed contact tiers. MailerLite's calculator uses subscribers and sending volume. Get matching quotes before calling either one cheaper.

Thunk Mail plans and send limits · MailerLite pricing and plan comparison

Separate workflow count from messages per workflow

Thunk Mail Starter allows one email in each autoresponder, and Base and Pro allow any number. A three-email welcome series needs Base or Pro, even if your send volume is small.

Thunk Mail auto responder limits

MailerLite Free includes automation, and Comfort and Power allow different numbers of workflows. Check triggers, waits, branching, and any integrations in the plan itself. A high workflow count doesn't mean the workflow you need is supported.

Compare the signup experience and branding

Thunk Mail offers hosted signup pages with share links and QR codes. That covers simple list growth, including a signup link you can print. It is not a landing-page designer or a website builder.

Thunk Mail hosted signup forms

If you want newsletters without provider branding, compare what the paid plans include. Your email still needs unsubscribe and sender details.

Check support before relying on it

Thunk Mail's feature table lists docs and community help for Starter, but another section of the same page says every paid plan gets priority chat and email. We mark Starter's support as unclear. The Pro account manager is listed without conditions in the table but limited to high-volume senders elsewhere.

Thunk Mail pricing and feature comparison

When comparing support, check the channel, hours, and eligibility you need. We recorded what each plan page says. We have not measured response times or quality.

Common questions

Is Thunk Mail's send allowance a calendar-month reset?

No. Its billing guide describes a rolling 30-day window. Room returns as old sends age out, and unused sends do not carry forward.

Thunk Mail plans and send limits
Are unlimited autoresponder steps the same as unlimited automations?

No. The number of emails in one autoresponder and the number of separate workflows are different limits. Check both against the workflow you need.

Thunk Mail auto responder limits · MailerLite pricing and plan comparison

Sources

Prices and limits change. Each value in the table keeps its plan and any conditions we found. Prepare a correction report.

Read this analysis as Markdown

All email marketing · Report an error