Klaviyo vs Mailchimp: plans and features

From vendor documentation, checked 2026-11-12. Audience sizes, sending periods, and product editions differ by plan, so the prices are not quotes for the same workload. Salesforce figures are for Marketing Cloud Next, and SendGrid figures are for Marketing Campaigns. "Not verified" means we couldn't confirm the value. It does not mean the feature is missing.

Email marketing plan features. Vendor documentation reviewed 2026-11-12. "Not verified" does not mean unavailable.
Feature	Klaviyo Email · From $20 USD / mo Price for 500 active profiles and 5,000 emails a month. The price rises with profiles, and other Klaviyo products cost extra.	Mailchimp Essentials · From $13 USD / mo Regular monthly price for 500 contacts, without introductory discounts. Taxes and overages can apply.
Audience & sending
Contacts / subscribers How many contacts or subscribers the listed tier allows. Vendors count these differently.	500 active profiles at listed price This is the entry tier we priced. Larger tiers are available. Limit applies · Klaviyo source	500 at listed price Limit applies · Mailchimp source
Email sends The documented sending allowance and its time period, including rolling 30-day, monthly, daily, and hourly restrictions.	5,000 / month Limit applies · Klaviyo source	5,000 / month Ten times the contact tier. Larger tiers cost more. Limit applies · Mailchimp source
Audience growth
Signup forms Forms for collecting email subscribers.	Included A paid email plan removes the documented Free live-form cap. Documented · Klaviyo source	Included Documented · Mailchimp source
Landing pages Hosted pages for collecting subscribers. Form limits have their own row.	Hosted pages with links & redirects Using your own domain for hosted pages requires a separate account verification. Documented · Klaviyo source	Included Documented · Mailchimp source
Workflows
Automations Automated workflows, including any stated contact or workflow limit.	Flow emails included The paid Email plan removes Free's cap on live messages. Flow sends still count against the email allowance. Klaviyo does not promise unlimited steps. Documented · Klaviyo source	Up to 4 steps / flow This limits steps in a flow, not the number of flows. Branching and multiple starting points require Standard or Premium. Limit applies · Mailchimp source
Remove provider branding Whether you can remove the provider logo without buying an add-on.	Email branding removal included Paying for SMS alone does not remove email-footer branding. Documented · Klaviyo source	Removal included Documented · Mailchimp source
Support
Support The support channels the vendor lists for the selected plan.	Email & chat Documented · Klaviyo source	24/7 email & chat Documented · Mailchimp source

Klaviyo vs Mailchimp: active profiles, free limits, and automated messages

By Feature Ledger · Reviewed 2026-11-12 · Based on vendor documentation

Klaviyo Free and the Email plan at 500 active profiles, and Mailchimp Free, Essentials, and Standard at their listed contact tiers. Notes in the table mark the limits that apply only to Shopify-connected Klaviyo accounts.

The advice below is our reading of each vendor's plan terms. We have not tested usability, performance, or deliverability.

By use case

Compare a small free newsletter

Check both the audience limit and the sending allowance on each free plan. The same monthly allowance does not mean the same features.

Klaviyo Free · Contacts / subscribers: 250 active profiles. Profiles suppressed from email do not count. Evidence record · Klaviyo source
Mailchimp Free · Contacts / subscribers: 250 contacts. Evidence record · Mailchimp source
Klaviyo Free · Email sends: 500 / month. Campaigns and flow messages share the allowance. Sending stops when it runs out. Evidence record · Klaviyo source
Mailchimp Free · Email sends: 500 / month · 250 / day. Evidence record · Mailchimp source

Plan an automated follow-up

Klaviyo's paid Email plan includes flow emails. Mailchimp Essentials allows four steps per flow, and Standard adds branching. Confirm the trigger and sequence you need.

Klaviyo Email · Automations: Flow emails included. The paid Email plan removes Free's cap on live messages. Flow sends still count against the email allowance. Klaviyo does not promise unlimited steps. Evidence record · Klaviyo source
Mailchimp Essentials · Automations: Up to 4 steps / flow. This limits steps in a flow, not the number of flows. Branching and multiple starting points require Standard or Premium. Evidence record · Mailchimp source

Count your audience each provider's way

Klaviyo's paid tier is priced by active profiles and includes a set number of monthly sends. Mailchimp's paid price uses its contact tier. Work out your billable audience under each definition before comparing prices.

Klaviyo Email · Contacts / subscribers: 500 active profiles at listed price. This is the entry tier we priced. Larger tiers are available. Evidence record · Klaviyo source
Mailchimp Essentials · Contacts / subscribers: 500 at listed price. Evidence record · Mailchimp source

Free plans limit more than sending

Both free plans limit support. Klaviyo offers email support for the first 60 days, and Mailchimp for the first 30. Mailchimp also caps sending at 250 emails a day. Klaviyo blocks links on landing pages for newer free accounts, and Shopify-connected accounts have their own limits on forms and live automated messages. Those Shopify limits apply only to those accounts.

Klaviyo Free · Support: Email for first 60 days. Community and education resources remain after that period. Evidence record · Klaviyo source
Mailchimp Free · Support: Email for first 30 days. Guides and tutorials remain available. Evidence record · Mailchimp source
Mailchimp Free · Email sends: 500 / month · 250 / day. Evidence record · Mailchimp source
Klaviyo Free · Landing pages: Hosted pages · link restrictions. Free accounts created after March 5, 2026 cannot add links or use redirects. Older free accounts keep those features. Evidence record · Klaviyo source
Klaviyo Free · Automations: Flow emails · limits vary. Shopify-connected accounts can have three live automated messages, including ones created at klaviyo.com. That is three messages, not three multi-email workflows. Evidence record · Klaviyo source

Common questions

Does one automated message equal a workflow?

No. One workflow can contain several messages. Klaviyo's Shopify cap on live messages is not comparable to Mailchimp's step or flow limits.

Understanding free plan limits and upgrading with Klaviyo in Shopify · Compare Mailchimp Marketing plans

Sources

About Mailchimp pricing plans · Checked 2026-11-12
Compare Mailchimp Marketing plans · Checked 2026-11-12
Klaviyo pricing and plan comparison · Checked 2026-11-12
Understanding how free and paid plans differ · Checked 2026-11-12
Getting started with Klaviyo Landing Pages · Checked 2026-11-12
Understanding free plan limits and upgrading with Klaviyo in Shopify · Checked 2026-11-12

Prices and limits change. Each value in the table keeps its plan and any conditions we found. Prepare a correction report.

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Klaviyo vs Mailchimp

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